2026 Fall Boats afloat show

SOUTH LAKE UNION | SEPTEMBER 17-20, 2026

Step aboard, explore, and get inspired.

Seattle's best boating weekend is back to remind us that summer isn't over! Whether you’re ready to buy, curious about the newest models, or just love being around the water, the Boats Afloat Show is the show for you. 

What you’ll experience: 

  • We'll be showcasing our new lineup of Pursuit Boats making their boat show debut this year
  • Tour the latest Cobalt, Pursuit and Malibu models alongside luxury yachts and sailboats
  • See what's new for the 2026 and 2027 including surf-ready performance boats and sleek cruisers
  • Meet the Seattle Boat Company team for expert guidance, product insights, and personalized buying advice
  • Enjoy live music, food, and family friendly activities
  • Soak in the stunning waterfront views while celebrating everything boating has to offer

We can't wait to welcome you aboard!

Let us know you're coming!

WHERE

Lake Union Piers at South Lake Union

901 Fairview Ave N
Seattle Washington 98109

See FAQ for detailed directions

When

Thursday and Friday, September 17th and 18th: 11:00am - 6:00pm

Saturday, September 19th: 10:00am - 6:00pm

Sunday, September 20th: 10:00am - 5:00pm

The boats we are bringing to boats afloat

PB_StackedLogo

New This Year

Pursuit Boats

Pursuit boats at the Boats Afloat show will include:

 

• 2027 Pursuit 266 DC 

• 2027 Pursuit 325 OS

 

 View Inventory

Logo CB-silver 10.30.11 AM

Featured 

Cobalt Boats 

Cobalt boats at the Boats Afloat show will include:

 

• 2027 R26 

• 2027 R26 Surf

• 2026 R31

 

 View Inventory

2012-Malibu-logo.screen

Featured 

Malibu Boats

Malibu boats at the Boats Afloat show will include:

 

• 2026 23LSV

 

 View Inventory

BOATS AFLOAT FAQ

Your Questions About the Boats Afloat Show, Answered

Planning your visit to the Boats Afloat Show? We’ve rounded up the most common questions so you can make the most of your day on the docks. From buying tickets and finding parking to knowing what to wear and what’s on display, you’ll find everything you need to know right here. 

Where can I buy tickets for the Boats Afloat Show?

You can buy tickets online through the official Boats Afloat Show website at boatsafloatshow.com/tickets. Tickets are available in advance and at the gate during the show, but buying ahead helps you skip the lines and get straight to the docks.

Where should I park for the Boats Afloat Show?

Parking options and directions are listed on the official show website at https://boatsafloatshow.com/the-show/getting-to-the-show/. You’ll find everything from nearby garages to public transit tips, so getting here is a breeze.

Can I test drive a boat at the Boats Afloat Show?

Test drives aren’t available during the show due to limited space at the docks. If you find a boat you love, our team will be happy to arrange a private test drive for you at a later date that works for your schedule.

Can I arrive at the Boats Afloat Show by boat?

No, guest docking isn’t available at the show due to space restrictions. All attendees should plan to arrive by land, using nearby parking or public transit.

Will there be surf gear for sale at the Boats Afloat Show?

Yes! Big Swell Surf Shop will be at the show with a curated selection of the latest wake and watersports gear. It’s a great time to browse and upgrade your on-the-water essentials.

What is the Boats Afloat Show?

The Boats Afloat Show is Seattle’s biggest in-water boat show, held at South Lake Union. You can tour luxury yachts, performance boats, sailboats, and watersports models all in one place, plus connect with boating experts and gear up for your next adventure.

When is the Fall 2026 Boats Afloat Show?

The Fall Boats Afloat Show runs from September 17-20, 2026 at South Lake Union in Seattle. Hours vary by day and are listed on the official website.

Is the Boats Afloat Show family-friendly?

Is the Boats Afloat Show family-friendly?
Yes! The show is open to all ages and is a fun day out for families who love the water. The only exception is VIP Night, which is 21+ only due to state alcohol laws.

Can I buy a boat at the Boats Afloat Show?

Absolutely. Many boats on display are available for purchase, and our team can help you start the buying process right at the show.

What should I wear to the Boats Afloat Show?

Dress for the weather and wear comfortable, boat-friendly shoes. You’ll be walking docks and stepping aboard vessels, so practical footwear is best. Keep in mind that on the docks you’re more exposed to wind, sun, rain, so layering is a good idea. Our Seattle Boat Company booth will have covered areas.

Is food available at the Boats Afloat Show?

Yes, food and drink vendors are on-site so you can grab a bite between boat tours. You can checkout all the vendors on the official site at https://boatsafloatshow.com/food-and-drinks/